Founder · Bahattin Berke Çoban

The Beginning

In 2016, while still in middle school, I took my first steps into the world of technology. From those early days to today, I've embarked on a journey that seamlessly blends creativity with innovation.

During my high school years, I gained invaluable experience by building e-commerce platforms, developing personal websites, and managing large online communities. This process shaped my ability to merge creativity with technical precision. Every project became a journey where imagination met meticulous attention to detail.

What started as curiosity quickly evolved into a passion. I discovered that design isn't just about aesthetics—it's about solving problems, telling stories, and creating experiences that resonate with people across cultures and continents.

2016

The First Steps

Entering the technology world during middle school years. The beginning of a passion for web development and design that would shape the next decade of my career.

2018-2020

E-Commerce & Community Leadership

Building e-commerce platforms from scratch, developing sophisticated personal websites, and leading large-scale online communities. This period taught me the importance of user experience, community engagement, and scalable digital solutions.

2020

AWAXC Global · International Expansion

Founded AWAXC Global, a digital agency that rapidly expanded to serve clients across 30 countries worldwide. Under my leadership, we delivered cutting-edge digital solutions, brand identities, and marketing strategies that transcended cultural boundaries. This global experience taught me the nuances of international business, cross-cultural design, and the power of scalable digital infrastructure.

Serving 30 countries with innovative digital solutions and establishing a reputation for excellence in international markets.

2021-2023

Pusula College · Academic Excellence

Earned a Bachelor of Arts in Visual Communication Design. This academic journey strengthened my foundation in graphic design and visual communication, providing theoretical depth to complement my practical experience. The program emphasized the intersection of art, technology, and human psychology—principles that continue to guide my work today.

2024

Professional Certifications · Industry Recognition

Achieved Google UX Design Professional Certificate and Adobe Graphic Designer Professional Certificate. These credentials validated my expertise and commitment to staying at the forefront of design innovation. Additionally, earned 10+ certifications from prestigious institutions including Boğaziçi University, building a comprehensive professional network on LinkedIn.

2024-2028

Yaşar University · Continuous Learning

Pursuing a degree in Graphic Design, continuously blending academic knowledge with practical experience. This ongoing education ensures I remain at the cutting edge of design theory and practice, while maintaining the hands-on expertise that comes from real-world application.

2025

LUM.OS · The Evolution

Following the successful global expansion of AWAXC Global, I merged the company's international expertise with a new vision to create LUM.OS—a social media agency focused on helping brands grow in the digital world. This strategic merger combined AWAXC Global's proven track record of serving 30 countries with innovative approaches to strategy, design, and content management.

LUM.OS represents the evolution of AWAXC Global, bringing together global experience with a fresh perspective on social media excellence.

Design Philosophy

"Design is a language that speaks beyond words. Every project reflects a passion for storytelling that brings concepts to life with clarity, elegance, and purpose."

I believe in the power of modern simplicity and its role in customer attraction. By harnessing typography as an art form, I transform brands' unique business objectives into compelling visual experiences. Every design is not just an aesthetic choice, but a strategic investment in a brand's future.

My approach is rooted in understanding that great design transcends borders. Having worked with clients across 30 countries, I've learned that while cultural contexts may differ, the principles of effective communication, emotional connection, and visual harmony are universal. Each project is an opportunity to create something that resonates deeply, regardless of geographic boundaries.

I stand out by creating designs that embody modern simplicity while adding my unique signature style. My projects reflect the latest trends and are carefully crafted to capture attention with a balance of elegance and functionality. The goal is always to craft unforgettable, attention-grabbing experiences that leave lasting impressions.

Achievements & Certifications

Google UX Design

Professional Certificate

ID: 8L3L5B37RRU5

Adobe Graphic Designer

Professional Certificate

ID: AD476998B5596012

Adobe Journey Optimizer

Expert Certificate

ID: 1043419

Boğaziçi University

10+ Certifications

LinkedIn Professional Network

Global Reach

30 Countries Served

AWAXC Global Legacy

International Business

Cross-Cultural Expertise

Global Market Leadership

The LUM.OS Vision

LUM.OS represents the evolution of AWAXC Global—a social media agency that combines global experience with innovative approaches to help brands grow in the digital world.

Building on the foundation of serving 30 countries through AWAXC Global, LUM.OS offers simple, fast, and measurable solutions. We create unique digital identities for every brand, transforming social media from a mere tool into a powerful growth engine.

Our approach is rooted in the lessons learned from international markets. We understand that effective communication transcends cultural boundaries, and we leverage this understanding to create strategies, designs, and content that resonate globally while maintaining local relevance.

We believe in the power of modern simplicity. In every project, we perfectly blend aesthetics and functionality, leaving lasting impressions in brands' visual worlds. Our work is not just an aesthetic choice, but a strategic investment in a brand's future—one that draws from years of global experience and a deep understanding of what makes brands truly memorable.

The merger of AWAXC Global's international expertise with LUM.OS's fresh perspective creates a unique value proposition: proven global capabilities combined with innovative social media strategies that drive measurable results. We're not just creating content—we're building digital ecosystems that help brands thrive in an increasingly connected world.

Bahattin Berke Çoban